Southern California Beaches

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Malibu is the “brand name” beach community of LA County, world-famous for:

  • Gidget and Elvis beach movies of the 50’s and 60’s as well as home to the fictitious address in the popular, current TV series “Two and a Half Men”
  • As a surfing destination
  • As a location of celebrity beach homes
  • As the name of a Chevy car
  • And, as a word found on T-shirts sold around the world.

Malibu has a single bus line along Pacific Coast Highway (PCH) which connects to Santa Monica and to a bus transfer center in mid-Los Angeles at Fairfax Ave. & Washington Blvd. The bus to Malibu runs less frequently than most of the buses to Santa Monica or Venice. Malibu is a very elongated community with beaches, stores, and restaurants strung out along the road. Thus the bus to Malibu works acceptably for going to a single beach, but not so well for going to more than one part of the community.

It is north (and west) of Santa Monica, beyond the sleepy, narrow beaches of Pacific Palisades, and is on the outer edge of the major urban area of LA.

If you are imagining a gorgeous French-Riviera-like Eden with celebs visible everywhere, or by contrast, a tranquil seaside retreat, you may be in for a disappointment on both counts. Most of Malibu’s coastline is a narrow stretch of beach (some of it, private, with no public access and, in many cases, not visible to the public), running parallel to the multi-lane, high-traffic Pacific Coast Highway, affectionately referred to as the PCH, a 4 lane highway through the area. Because it is only major east road in the city, it can be very crowded during certain times of the day. The beaches are beautiful, windswept, boulder strewn, and natural. On the inland side of PCH (away from the beach) are the Santa Monica mountains, where there are many hiking trails of all levels, some residential neighborhoods, cliffs, canyons and mountain views of the Pacific Ocean.

As you head west, the cliffs soften to hills (also covered in houses) and you approach Malibu Canyon Road, with Pepperdine University visible above. This area is the town center of Malibu, on Cross Creek Road, in a few tiny shopping centers on the inland side of the PCH. If you are of the star-struck persuasion, this is a good place to park, walk, grab a latte, and look for those stars and celebs. You’re as likely to be lucky here as anywhere, as many stars do have homes in Malibu, and these are the local places to shop and eat. The homes get bigger, with gated estates, as you go west in Malibu. For the most part, you still can’t see the beach– though now at least you can imagine Barbra Streisand, etc, behind those lavish gates.

Heading much farther west in Malibu, views of the ocean increase, and there are some great beaches with excellent public access, at Zuma and Leo Carillo. It’s a good long drive to get there though– Malibu goes on for 28 miles.

There are few hotels/motels in Malibu. Malibu has little in the way of tourist infrastructure; there are vast stretches of PCH with no restaurants nor shops. Malibu as a day trip using a car from Santa Monica and Los Angeles is excellent, bring a picnic to enjoy at one of the state parks (Leo Carillo or Pt. Mugu are remote and beautiful).

Before you arrive in Santa Monica, you might note The Getty Villa sign. The villa is a beautiful venue to see some of the Getty treasures, but a reservation is required, so refer to their website for details.

Santa Monica

Santa Monica is one of LA’s most famous beach communities. It is a separate city of more than 80,000 on the far northwestern edge of Los Angeles. During summer weekends, the population can swell to one million people enjoying the seaside city. Santa Monica is an upscale city with a vibrant, urban character, and is the home of some of the most sophisticated restaurants, hotels and shopping in the LA area. There’s always something to see or do in Santa Monica, but you’ll be disappointed here if you were looking for a secluded seaside retreat. Santa Monica has some of the area’s most deluxe oceanfront hotels, but like almost all hotels in Santa Monica, they’re not cheap. As with most cities these days, there are homeless individuals in the downtown area. The core of the beach area here is a wide stretch of sand surrounding a pleasure pier with an historic, turn-of-the-century carousel, a small amusement park, arcade, small aquarium beneath the pier, and some restaurants, mostly seafood. The pier is fun, busy, with a diverse crowd.

A new addition to the downtown Santa Monica area is Tongva Park and the refurbished City Hall gardens and fountains. A fine place to stroll, excellent Pacific Ocean views, this park has a nice area for children that includes a fine water feature, so have the kids wear bathing suits.

There’s a bike path that runs along the edge of the beach, beginning at Will Rogers State Beach to Torrance, 22 miles long. The name is the Marvin Braude Bike Path for those who wish to research further online. Bike rentals are available at many places along the beach and renting a bike here is a great way to spend the day and see many of the beach communities. Santa Monica beach has many visitor amenities including the Annenberg Beach House – a public beach house with a pool, the original muscle beach near the pier, the original Hot Dog on a Stick, chair rentals, cafes with decent food and smoothies in nice seating areas with umbrellas. Restroom facilities are constantly being upgraded. Playgrounds dot all the beaches. Surfing lessons and yoga classes can be found at some places along the beach. Venice is just to the south of Santa Monica; parking in the South Santa Monica beach parking lots makes for an easy walk to Venice Beach.

Santa Monica is pedestrian friendly. There are several gathering places of note. Main Street has unique shops, some chain stores, and many bars and restaurants. There is a festive farmers market at Ocean Park and Main each Sunday morning with good prepared foods. Montana Avenue is upscale with shops and restaurants. One is more apt to spot a celebrity getting coffee or running errands here than anywhere else in town. 3rd Street Promenade and the Santa Monica mall in the downtown core have many shops of all price points on a festive street where no cars can drive. Although it isn’t “central” for visiting LA, it is as central as any beach area gets. And it is very close to both Getty Museums (the Villa and the Center). If you have a car for visiting the rest of LA, it is a great place to stay.

Santa Monica has good regional transit access and is served by multiple bus lines, including a bus from LAX and an express bus from Downtown Los Angeles. The city’s bus line is called the Big Blue Bus. There are HOHO buses that start from Santa Monica, run by Starline Tours. Being 7 miles from LAX means taxi fare is reasonable. Light Rail will be completed by 2016, which will connect Santa Monica with downtown LA.


Venice is the beach just to the south of Santa Monica, famous as funky beach area on Oceanfront Walk full of, ah, ” characters” and stalls of knock-off sunglasses, T-shirt, henna tattoos and other sundry items. The beach is bordered on by a 2 mile (3.2 km) walkway that serves pedestrians, bicyclists and skaters and skate boarders. The walk from central Santa Monica to central Venice takes about 40 minutes.

The two beaches blend together; there is no special spot that separates the two. Off the beach, Venice has a distinct edgy character, and unlike some areas marketed as “artists’ colonies” , Venice, doesn’t really advertise this fact, but has long been home to many world-famous contemporary artists who open their studios to tours once a year. Abbot Kinney Blvd. has some of LA’s trendiest restaurants. The Venice canals are lovely to stroll, hand in hand. Venice is an interesting place to visit, and has a very distinct personality, but is not the best base for a family vacation.

Venice has a number of regional bus lines serving it, including buses to Santa Monica and Westwood, Downtown LA and Culver City.

Marina del Rey

Marina del Rey has a relatively unknown beach called “Mother’s Beach” aka Basin D. It’s at the corner of Admiralty Way and Via Marina. The beach is a cove with two hotels (Foghorn Harbor Inn & the Jamaica Bay Inn) and 2 restaurants (the Cheesecake Factory & The Vu). The cove is off the inland waterway so there is little to no wave movement, here. The swimming area constitutes about 1/2 of the cove. The other half of the cove is enjoyed by windsurfers (sailboarders). Just beyond the swimming area is the start of the Marina so there will be hundreds of boats visible from the cove. Guests from the two adjacent hotels have balconies overlooking the beach and the restaurants have outdoor patio dining. There is a parking area at the corner of Admiralty Way & Via Marina for visitors to the cove. It’s a 1/2 mile .8 km) walk from Basin D to the ocean beach at Venice. Simply walk one block north on Via Marina to Washington Blvd, turn left and walk to the end of the road. There is also a number of dining options (in all price ranges) along the way. For visitors with a rental car who are looking for more budget accommodations near the beach, Marina del Rey is a fair option.

Playa del Rey

Immediately south of Marina del Rey is the isolated little beach village of Playa del Rey. Quiet, serene, with wide, white sand beaches, the little residential community is reminiscent of mid-century beach towns. A scattering of local dives, some pretty good restaurants, and a quiet beach front gives the area its slow paced flavor. It is surrounded by the newly restored Ballona Wetlands, which are a treasure of coastal wildlife on the Westside.

South Bay and Long Beach

The South Bay is generally recognized as beginning at Los Angeles International Airport, and moving south from there, including the south beach towns of Manhattan Beach, Hermosa Beach, Redondo Beach, Palos Verdes and Long Beach. Right out of a postcard of Southern California, they offer sand that stretches out of sight, clean water, beach volleyball, and beachfront paths for rollerblading, cycling and walking.

Manhattan Beach

Manhattan Beach is an affluent, independent city just south of LAX airport. The Downtown area of MB is a mix of trendy restaurants, family friendly dining, shops and is topped off by the MB Pier where you can watch volleyball and the surfers. There are mid-range luxury hotels and more budget friendly hotels on Pacific Coast Highway (also called Highway 1 & Sepulveda Blvd) near the two shopping centers, Manhattan Village and Manhattan Gateway. It is a quieter alternative from Santa Monica for families and couples, but on a smaller scale and not as easily walkable.

Hermosa Beach

Hermosa Beach is the beach community due south of and adjacent to Manhattan Beach. It can be hard to tell where one stops and the next starts. A beachfront sidewalk connects the cities and you can walk or rollerblade from the MB Pier to the HB Pier. Downtown HB is an eclectic mix of restaurants and bars and some shops, but hotels are limited in HB.

Redondo Beach

Redondo Beach is the next city down and features the King’s Harbor small craft harbor with a variety of restaurants, hotels and shops. One of Redondo’s biggest charms is also one of its biggest drawbacks, it doesn’t have easy, direct access to freeways, you have to drive 15-20 minutes for the nearest freeway. On the plus side, it is close to the giant Del Amo Fashion Center, one of California’s largest shopping malls.

Long Beach

Long Beach is an independent city — not part of the city of Los Angeles. It features the Queen Mary, the Carnival Cruise Lines docks, an aquarium, a city beach and an airport (where discount flights like Jet Blue arrive)

San Pedro / Wilmington

The official Port of Los Angeles where the commercial freight arrives for this region of the country. It is also the port for all pleasure cruises, except Carnival Cruise Lines, and whale-watching cruises. Cabrillo Marine Museum is here. There is a water-side shopping center of shops and restaurants.

Orange County Beaches

Further south are the beach communities of Huntington Beach, Newport Beach, Laguna Beach and others

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DigiMarCon West - Inquiries

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Got questions? We have answers…

This page will answer many of the questions you may have about DigiMarCon West 2020.


When and where is the DigiMarCon West 2020 Conference?

DigiMarCon West 2020 takes place from June 10th to 11th, 2020 at the Loews Santa Monica Beach Hotel, Santa Monica, CA. Click here for travel details.

Loews Santa Monica Beach Hotel Address:
1700 Ocean Avenue
Santa Monica, CA 90401
United States


  • 20 minutes from Los Angeles International Airport
  • Direct access to a magnificent California beach
  • Short walk to Santa Monica Pier, cliff-top Palisades Park, and trendy Third Street Promenade
  • Minutes from Beverly Hills, Century City and West L.A.



From Los Angeles International Airport:

  • Head west on Century Fwy/Glenn Anderson FWY/ E Imperial Hwy toward California St.
  • Make a U-turn at California St
  • Continue onto I-105 E
  • Take the I-405 N/I-405 S exit toward Long Beach/Santa Monica
  • Keep left at the fork to continue toward I-405 N and merge onto I-405 N
  • Take the Santa Monica Fwy exit
  • Keep left at the fork to continue toward I-10 W/Santa Monica Fwy and merge onto I-10 W/Santa Monica Fwy
  • Take exit 1A for 4th St/5th St
  • Turn left at 4th St
  • Take the 2nd right onto Pico Blvd
  • Take the 2nd right onto Ocean Ave
  • Arrive at Loews Santa Monica Beach Hotel

From Los Angeles and Inland Empire:

  • 10 Santa Monica Fwy. (WEST)
  • Exit 5th Street (a one-way exit)
  • Turn left on Colorado
  • Turn left on Ocean Avenue
  • Loews Santa Monica Beach Hotel will be two blocks down on the right past the Santa Monica Pier

From the North and the Valley:

  • Take the 405 San Diego Fwy. (SOUTH)
  • Connect to 10 Santa Monica Fwy. (WEST)
  • Exit 5th Street (a one-way exit)
  • Turn left on Colorado
  • Turn left on Ocean Avenue
  • Loews Santa Monica Beach Hotel will be two blocks down on the right past the Santa Monica Pier

From the South and Orange County:

  • Take the 405 San Diego Fwy. (NORTH)
  • Connect to 10 Santa Monica Fwy. (WEST)
  • Exit 5th Street (a one-way exit)
  • Turn left on Colorado
  • Turn left on Ocean Avenue
  • Loews Santa Monica Beach Hotel will be two blocks down on the right past the Santa Monica Pier

From Malibu and the North Beach Cities:

  • Pacific Coast Highway 1 (SOUTH)
  • Exit Ocean Avenue (at the Santa Monica Pier)
  • Go up the ramp at the signal light turn right onto Ocean Avenue
  • Loews Santa Monica Beach Hotel will be two blocks down on the right

Parking Information:
Parking is valet only and is $18 per day or $45 plus tax, overnight (subject to change).

What’s the Schedule?

Here’s the high-level schedule (note: all times are Pacific Daylight Time):

Wednesday, June 13, 2019
9:00am: Registration Desk & TECHSPO Hall Opens
9:50am – 12:00pm: Master Classes
12:00pm – 1:00pm: Networking Luncheon
1:00pm – 3:00pm: Master Classes
3:00pm – 3:40pm: Refreshments & Networking
3:40pm – 5:00pm: Master Classes
5:00pm – 8:00pm: Welcome Dinner Reception

Thursday, June 14, 2019
9:00am: Registration Desk & TECHSPO Hall Opens
9:50am – 12:00pm: General Sessions
12:00pm – 1:00pm: Networking Luncheon
1:00pm – 3:00pm: General Sessions
3:00pm – 3:40pm: Refreshments & Networking
3:40pm – 5:00pm: General Sessions

5:00pm – 7:00pm: Farewell Cocktail Reception

How much does it cost to attend DigiMarCon West 2020?

Regular price is $797 (USD) for a main conference access. We are also offering an All Access Pass, which includes the main conference, all Master Classes, Welcome and Farewell Cocktail Receptions and Video on Demand, for $1,097 (USD). Last but not least we have a Virtual Pass/Video On Demand (VOD) option for those who can’t make the conference for $347 (USD). For more information about pricing and the different passes available please click here.

What is included in the Main Conference Pass registration fee?

Your completed Main Conference Pass registration provides you the following:

  • Conference Tote Bag
  • All General Sessions – Thursday, June 11th, 2019
  • AM/PM Refreshments, Networking Luncheon – Thursday, June 11th, 2019
  • Unlimited Access to the TECHSPO Hall – Thursday, June 11th, 2019
  • Farewell Cocktail Reception – Thursday, June 11th, 2019

What is included in the All Access Pass registration fee?

Your completed All Access Pass registration provides you everything included in the Main Conference Pass plus the following:

  • All Master Classes – Wednesday, June 10th, 2019
  • TECHSPO Hall (Unlimited Access) – Wednesday, June 10th, 2019
  • AM Refreshments, Networking Luncheon – Wednesday, June 10th, 2019
  • Welcome Dinner Reception – Wednesday, June 10th, 2019
  • On Demand – Available online approximately 2 weeks after conference concludes

What is included in the VIP Pass registration fee?

Your completed VIP Pass registration provides you everything included in the All Access Pass plus the following:

  • VIP Priority Registration Check-In – Wednesday, June 10th, 2019
  • VIP Seating on Master Class Day – Wednesday, June 10th, 2019
  • VIP Seating on General Session Day – Thursday, June 11th, 2019

How do I register? Register now!

Full registration information is available here.

What forms of payment are accepted?

The following forms of payment are accepted: American Express, Visa, MasterCard, and PayPal. Payment is required to complete your registration.

Is there a group discount?

Absolutely! Bring as many colleagues as you’d like! Register FOUR or more people from the same company simultaneously to receive $200 discount off the prevailing registration price for each member of your group.

There are just a few simple Group Registration rules:

  • All registrants must be employed by the same company.
  • All members of the group must be registered at the same time. Discounts will not be applied retroactively.
  • You must pre-register to take advantage of these rates, which will not be offered on site.
  • Group Registration Rates cannot be combined with any other offers.

More details about Group Rates here.

Are there academic, government, nonprofit or military discounts?

Academic, Government, Military & Non-Profit discount rates at DigiMarCon West 2020 apply to current full-time employees of academic institutions, federal, state or local government agencies, international government agencies, active military and non-profit organization employees only.

More details about Discount Rates here.

What is the dress code?

Conference attire is business casual for all events, including the evening events. We do recommend bringing a sweater or light jacket with you since personal preferences vary regarding room temperature.

Can I bring a guest to the conference and networking events?

All attendees at the conference and networking events must be registered attendees who purchased tickets.

Can I send a substitute in my place?

You may send a substitute in your place at any time. All such requests must be submitted by email to registration[at] (replace at with @). Only requests made by the original registrant will be honored.

What is the refund policy?

You may cancel your participation in DigiMarCon West 2020 at any time, but please be aware of the following cancellation policy listed below.

Registration cancellations received 90 days prior to the Conference incur a 25% processing/administrative fee. Refunds will be issued within 30 days after event. If you must cancel for any reason, notify our registration department by 90 days prior to the Conference. Cancellations less than 90 days prior to the Conference are non-refundable. Substitutions allowed prior to 90 days prior to the Conference with written or Faxed authorization only. No substitutions less than 90 days prior to the Conference. Cancellations less than 90 days prior to the Conference are non-refundable for any reason, including, but not limited to, failure to use DigiMarCon credentials due to illness, acts of God, travel-related problems, acts of terrorism, loss of employment and duplicate purchase. DigiMarCon will not issue refunds for badges that have been revoked.

Unused registrations/applications have no monetary value and cannot be credited to future years or events. DigiMarCon will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. Discounted prices are based on the date payment is received in the DigiMarCon office. Reselling DigiMarCon West 2020 registrations is not permitted.

I live outside of United States, do you accept attendees from other countries?

Yes, international attendees are welcome at each of our conferences.

I live outside of United States and my country requires a Visa to visit United States, can DigiMarCon prepare an invitation letter for me to attend the conference for Visa Processing purposes?

Yes, this is often requested for International Attendees. After you have registered, send a letter request email to and provide your address, company name, company title and passport information to be included in the invitation letter.

I live outside of United States and my country requires a Visa to visit United States, if my Visa Application is declined will I get a refund?

You can request a cancellation at any time. Refer to our refund policy for refund eligibility criteria.

Where should I stay in Los Angeles?

The official conference hotel to stay in Los Angeles is;

Loews Santa Monica Beach Hotel
1700 Ocean Avenue
Santa Monica, CA 90401
United States

Hotel Booking Instructions

To book a room at Loews Santa Monica Beach Hotel follow the instructions below;

By Phone:
Call 1-888-332-0160, ask for reservations, give group name ‘DigiMarCon West 2020’ and arrival date and book.

What networking activities are associated with DigiMarCon West 2020?

A full list of the official conference networking functions are available here.

Will I receive event updates?

Yes, DigiMarCon will send emails periodically to update you on the agenda, event happenings and logistics. Please make sure that the email address registration[at] (replace at with @) is in your safe senders list to ensure you are receiving all important event information.

How can I submit to speak at DigiMarCon West 2020?

There are a limited number of sponsored keynote speaking spots still available during the conference. Please contact Aaron Polmeer, aaron[at] (replace at with @), if you are interested in this opportunity.

Can I record what is presented at DigiMarCon West 2020?

Sessions may be audio recorded without special permission for personal use only. They cannot be placed online or transmitted to others without permission.

Sessions may be videoed only with special permission for personal use and also cannot be placed online or transmitted to others. Short audio and video clips may be used for blogging and press coverage of sessions. As a general guide, non-contiguous clips of one minute or less should be used. Contact us if you need guidance about longer clips.

How can we sponsor DigiMarCon West 2020?

Complete the sponsorship inquiry form here for more details on sponsorship, exhibiting and advertising opportunities at DigiMarCon West 2020.

Do you have an affiliate program?

Yes we do. Become a DigiMarCon Affiliate and earn commission on every completed registration referred by your efforts. Click here for details.

Can’t find an answer you’re looking for?

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