LOS ANGELES, CA
Loews Hollywood Hotel
APRIL 1 - 3, 2026
 

On Demand 2019

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Welcome to the On Demand Page for DigiMarCon West 2026.

Master Classes (On Demand)

Wednesday, April 1st, 2019
Below are the slide decks for all the Master Classes on Wednesday, April 1st, 2019 at the Loews Hollywood Hotel, Los Angeles, California.

DIGI-WEST-01
Visual Content Marketing Master Class
Bill Connolly
Director of Content
Monotype
Overview

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Overview
According to a recent survey of global consumers, 52% of respondents have @ mentioned a brand on social media. 48% of respondents have purchased a product after watching a brand video. And 34% who follow influencers have discovered a new brand from their posts. Today’s buying journey is fragmented, and to succeed, brands need a new approach to visual content. In this session, Bill Connolly, head of content at Monotype, will share more insights from the report and discuss digital strategies that can help your team better engage and convert your most loyal customer audiences.

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DIGI-WEST-02
Brand Building Master Class
Chad Kaszer
Co-Founder
KZR House
Overview

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Overview
“Uncovering your Conviction”

Drafting off the argument and examples I outlined in my Keynote above, I will take attendees through the process we have developed that helps companies uncover their fundamental ‘Conviction’. This would be an interactive workshop where I leverage the questions and interrogation tools we have honed over the last 10+ years in branding, identity and strategy to ensure each attendee walks away with a true core belief they will be able to apply immediately. In this class, I will walk through:

● Our moment in time and the need for deep beliefs
● Case studies of culture creating companies and how they lead from ‘Conviction’
● Work we have done that’s positioned leaders to lead from ‘Conviction’ (i.e. Pedro Martinez, hall of fame baseball player from the Boston Red Sox)
● Strategic questions attendees can ask themselves – and of their brand – to begin to uncover their beliefs
● A framework for analyzing how to apply their ‘Conviction’ throughout the organization so it is immediate and actionable

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DIGI-WEST-03
Social Media Marketing Master Class
Catalin Matei
Chief Executive Officer
Increase Media
Overview

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Overview
How to Create a Holistic Social Media Content & Ads Strategy That Delivers Results in 2019. Everyone is talking about social media. How do you differentiate yourself? How do you create a social media strategy that not only attracts new customers but helps you increase lifetime value? You could be either better (optimize existing channels) or different (find new opportunities). In this master class, we will be going through a process on how to approach social media to be able to sustain results over the long-term, from strategy to tactics, in order to differentiate yourself from your competition.

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DIGI-WEST-04
Video Marketing Master Class
Ruben Dua
Founder
Dubb
Overview

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Overview
Video is taking over the Internet. Why? We are inundated with information and video helps convey information in a streamlined and trustworthy way. In this presntation you will learn: how to get the most out of video for your business; best practices for creating videos, how to distribute your videos; and some vital facts that you can’t afford to miss.

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DIGI-WEST-05
Conversion Rate Optimization Master Class
Marcus Cooke
Director of Technology
Space Between
Overview

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Overview
Putting the Customer First – with Conversion Rate Optimization. Learn all about how the ideology of “putting the customer first” is actually put into practise with biometrics and conversion rate optimization. Marcus will walk you through some big brand case studies to learn what they have done to dramatically improve online performance, and how you can apply these methods for your own brand.

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General Sessions (On Demand)

Thursday, 13th 2018
Below are the video and slide decks for all the General Sessions on Thursday, April 1st, 2019 at the Loews Hollywood Hotel, Los Angeles, California.

DIGI-WEST-06
The Marketing Abyss – Widening Gap Between Customers & Brands
Laura-Ann Mitchell
Director of Digital
Cisco
Overview

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Overview
What does the road from bridging the gap to building the bridge look like for B2B brands today? Join us for an engaging, highly energized panel discussion that goes beyond marketing tools, fancy jargon and confusing rhetoric to truly focus on delivering value to our customers one moment at a time. With the deluge of marketing tools, data insights and customer data platforms we as marketers are now more equipped than ever to proactively anticipate and respond to customer needs. Yet we continue to miss the mark and customers are less enthused. Cisco will share its strategy (people, process, tools) & two case studies that show why getting back to basics is still effectively landing new prospects and nurturing existing relationships for demand and lead generation. The output will be a winning recipe for leveraging data from SEO, Social, and Customer Data Platforms to drive engagement & conversion.

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DIGI-WEST-07
Bringing Your Brand to Life in a Digital World
Jennifer Quinlan
CEO
R2integrated
Overview

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Overview
Today’s marketer must master the art and the technology powering digital experiences. And bringing your brand to life will require prioritizing customer experience as the human side of digital connectivity. This digital potential is both a realization and an exciting challenge to fuel our creativity, innovation, and results.

Learn how to optimize brand value by harnessing marketing technology to create memorable customer experiences.

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DIGI-WEST-08
Maximizing Big Data ROI via Best of Breed Technology Patterns and Practices
Jeff Bertman
Chief Data Engineer
Warner Bros.
Overview

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Overview
Not long ago the question was whether your organization had big data. Did you have the volume, the velocity, the technology. Now those basics are largely given for most of the people attending this event. The path to success is still fuzzy, however, with so many technologies to choose from – and so many ways to use them.

This presentation triangulates in a holistic manner on the modern business dilemma: how can we leverage technology to improve revenue, profit, market share, and numerous other success criteria. That said, this is not about the analytics or KPIs — although it is about measurable improvement. It’s about lining up the right technologies and using them in effective, proven ways to maximize Return on Investment (ROI). Since the slant here is holistic, we’ll show how to blend infrastructure, tools, methods, and talent to avoid and constantly trim technical debt… and to produce success stories that are consistently repeatable, not a byproduct of individual heroics.

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DIGI-WEST-09
2019 Digital Marketing Trends That Matter
Jeff Turnbow
Chief Executive Officer
TURNBOW, INC. / ConstantlyConvert
Overview

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Overview
Energetic and frank discussion about the top digital marketing trends impacting business today, how to leverage them, what’s more chaff than wheat and what’s on the horizon.

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DIGI-WEST-10
Flywheel Marketing with Interactive Content
Randy Rayess
Cofounder
Outgrow
Overview

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Overview
What does changing from Funnel to Flywheel Marketing really mean for your business? How can you use creative tools to grow under the Flywheel Marketing Model? For example how could you use graders, calculators, quizzes, recommendations, AR apps for your business? We’ll discuss things like Hubspot’s free marketing grader, Moz’s site analyzer, VenturePact’s mobile app cost calculator, new york times’s dialect quiz, Ikea’s AR app, L’oreal’s AR app and Nike’s fitness apps. All of these examples are free tools that help drive engagement with your brand.

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DIGI-WEST-11
Why Your Brand Works In The “Real World” But Fails When Online
Juntae DeLane
Sr. Digital Brand Manager
University of Southern California
Overview

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Overview
Sometimes a brand works in the “real world” but fails when online. In this digital age, companies are more concerned than ever how their brand translates online. The digital world is vast and today’s customers are getting younger, more tech-savvy, and informed. Selling a product to consumers who are smarter than ever before is tough, challenging, and requires a higher level of creativity. In this session, you’ll learn tips to create better digital branding which will improve your customer acquisition.

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DIGI-WEST-12
Reinventing Content Marketing into a Measurable Business Strategy
Robert Rose
Chief Strategy Officer
The Content Advisory
Overview

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Overview
We have moved into a new era of marketing – one where the creation of value through content-driven experiences is the focus. Yes, the entire practice of marketing has changed – again. So, if it’s such an important part of the equation, why is the struggle to measure the effectiveness of content such a struggle for the business? It’s because we’re measuring precisely the wrong thing: the content. Let’s reboot the whole notion of content marketing, and understand what it is we’re actually solving for. In this session, we’ll discuss the current transformation of the marketing department inside out. Let’s examine the business model of content, and walk step by step on how to develop the optimal business purpose and focus for a truly measurable content marketing strategy.

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The DigiMarCon Difference

Business and marketing professionals have a lot of choice in events to attend.
As the Premier Digital Marketing, Media and Advertising Conference & Exhibition Series worldwide
see why DigiMarCon stands out above the rest in the marketing industry
and why delegates keep returning year after year

Global Event Series

DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.

5-Star Luxury Event Venues

DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.

Extensive & Memorable Networking Experiences

Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.

Industry Thought Leaders from Leading Brands

DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.

Premium Comfortable Meeting Spaces

At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.

Value for Money & Generous Discounts

DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.

Collaborative Learning & Audience Participation

Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.

Meet the Speakers in Person

DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.

Exceptional Customer Service

Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.

TECHSPO Technology Expo

At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.

On Demand Library Access

DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.

The Largest Digital Marketing, Media & Advertising Community

Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit https://iadmp.org). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.

Safe, Clean & Hygienic Event Environment

The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;

  • Limiting Venue Capacities to allow for Social Distancing
  • Health and Safety Protocols
  • Safe Food and Beverages and Food-handling
  • Sanitation Stations with Hand Sanitizer and Wet Wipes Dispensers
  • Sanitation and Disinfection of Common and High-Traffic Areas
  • Physical Distancing Measures Between Attendees
  • Social Distancing Room and Seating Configurations
  • Non-Contact Thermal Temperature Scanning

Hybrid Events: Attend In-Person or Online

DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.

High-Profile Audience From Leading Brands

DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days.

Who Attends Our Conferences
Brands • Agencies • Solution & Service Providers • Media Owners • Publishers • Entrepreneurs • Start-Ups • Investors • Government • Corporates • Institutes of Higher Learning

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