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Add to Calendar 04/03/2025 9:00 AM 04/04/2025 7:00 PM Pacific DigiMarCon West 2025 - Digital Marketing, Media and Advertising Conference & Exhibition DigiMarCon West 2025 is your chance to ...- Hear from the most audacious and provocative speakers in the digital marketing industry. Gain insight into emerging strategies, the latest innovative technologies, and best practices.- Network with thought leaders, build your network and collaborate with your peers. DigiMarCon West 2025 Digital Marketing, Media and Advertising Conference & Exhibition will be held from April 3rd - 4th, 2025 at the luxurious Loews Santa Monica Beach Hotel in Los Angeles, California. Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, the DigiMarCon West 2025 program has been specifically designed to help attendees develop their audience. Immerse yourself in topics such as digital strategy, programmatic advertising, web experience management, usability / design, mobile marketing & retargeting, customer engagement, user acquisition, social media marketing, targeting & optimization, video marketing, data science & big data, web analytics & A/B testing, email marketing, content marketing, conversion rate optimization, search engine optimization, paid search marketing, geo-targeting, predictive analysis & attribution, growth hacking, conversion rate optimization, growth marketing tools, marketing & sales automation, sustainable growth strategies, product marketing & UX / UI and much, much more! DigiMarCon West 2025 offers all of the elements you need to achieve digital marketing success! Conventional thought will be challenged, new ways of thinking will emerge, and you will leave with your head and notebook full of action items and ideas to lead your agency / team / account to even greater success. Come to DigiMarCon West 2025 and discover how to thrive as a marketer in a world where everything is digital. Take advantage of our super saver registration rates and secure your seat early. For more details visit https://digimarconwest.com. Loews Santa Monica Beach Hotel, 1700 Ocean Avenue, Los Angeles, California

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LOS ANGELES, CA

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APRIL 3 - 4, 2025

B2B Event Marketing Strategy: Unlocking Success for Your Business

Home » B2B Event Marketing Strategy: Unlocking Success for Your Business

B2B Event Marketing Strategy: Unlocking Success for Your Business

In the fast-paced B2B world, events have become essential for generating leads, fostering partnerships, and showcasing expertise. A robust B2B event marketing strategy is more than just hosting events—it’s about creating impactful experiences that resonate with your target audience and deliver measurable results.
In the fast-paced B2B world, events have become essential for generating leads, fostering partnerships, and showcasing expertise. A robust B2B event marketing strategy is more than just hosting events—it’s about creating impactful experiences that resonate with your target audience and deliver measurable results.

How Do I Get More B2B Customers?

Attracting and retaining B2B customers requires thoughtful strategies that prioritize personalization, relationship-building, and data-driven decision-making. Here are some actionable approaches to grow your B2B customer base:

Leverage Content Marketing
Publishing high-quality content like blogs, whitepapers, and case studies positions your business as a thought leader while drawing prospects actively seeking solutions. According to the Content Marketing Institute, 91% of B2B marketers use content marketing to reach customers, and 70% of them see an increase in engagement.
Maximize Event Participation
Participating in B2B events in [[YEAR]] connects businesses directly with potential clients. Events provide a platform to showcase your offerings, host live demonstrations, and forge personal connections. A report by Bizzabo revealed that 95% of marketers believe events provide attendees with valuable in-person interactions.
Adopt Account-Based Marketing (ABM)
By tailoring campaigns to high-value accounts, ABM improves engagement and conversion rates. A study by ITSMA found that 87% of marketers believe ABM delivers better ROI than other marketing approaches.
Harness the Power of Social Selling
LinkedIn reports that social selling leaders generate 45% more opportunities than their peers. Using platforms like LinkedIn to share industry-relevant content and engage in conversations builds trust and reinforces your brand’s authority.

What is the Best Way to Promote B2B?

Promoting B2B services effectively involves using multiple channels to reach decision-makers and create meaningful touchpoints.

Event Marketing
Hosting or participating in events is a cornerstone of B2B promotion. Innovative B2B activation ideas like interactive product demos, gamified booths, or immersive brand experiences help businesses stand out. According to the Event Marketing Institute, 74% of attendees leave events with a more positive opinion of the host brand.
Digital Advertising
Targeted campaigns on platforms like LinkedIn and Google can effectively reach specific industries and decision-makers. WordStream reports that B2B campaigns achieve an average conversion rate of 3.75% on Google Ads, making it a highly effective channel.
Email Campaigns
Personalized emails addressing pain points and offering tailored solutions drive engagement. HubSpot found that email is the preferred communication method for 86% of professionals when engaging with B2B businesses.
Thought Leadership and Webinars
Thought leadership content and webinars enhance your reputation and attract qualified leads. Edelman and LinkedIn’s research showed that 58% of decision-makers spend at least one hour per week consuming thought leadership content.

What is B2B Marketing Events?

B2B marketing events are gatherings that connect businesses with their target audiences to generate leads, share knowledge, and build relationships. Common formats include:

Trade Shows
Trade shows allow companies to showcase their offerings and interact directly with potential clients. According to the Center for Exhibition Industry Research, 81% of attendees at trade shows have buying authority, underscoring the value of participating in these events.
Conferences
Events like [[DIGIMARCON EVENT]] offer unparalleled networking opportunities and insights into emerging trends. A past attendee remarked, “[[DIGIMARCON EVENT]] provided actionable insights and connections that transformed our marketing strategy.”
Workshops and Training Sessions
Interactive workshops and hands-on training help businesses engage smaller, focused groups while demonstrating expertise. Research by Training Magazine shows that companies offering comprehensive training programs achieve 218% higher employee income.
Networking Mixers
Informal events like mixers foster connections that can lead to significant business opportunities. Harvard Business Review notes that 95% of professionals value face-to-face communication for maintaining long-term relationships.
Virtual and Hybrid Events
Virtual events have expanded the reach of B2B marketing, allowing businesses to connect with global audiences. Grand View Research estimates the virtual events market will grow to $504.76 billion by 2028, highlighting their importance.

Why B2B Event Marketing?

Investing in B2B event marketing drives substantial benefits for businesses. Key advantages include:

Building Trust and Relationships
Events offer a platform for personal interactions that build trust and credibility. Trust is critical in B2B transactions, where purchasing decisions often involve significant investments. Demand Gen Report found that 95% of B2B buyers value content that includes thought leader insights.
Showcasing Expertise
Events allow companies to demonstrate expertise through keynote presentations, panel discussions, or workshops. At a recent [[DIGIMARCON EVENT]], attendees highlighted the speakers’ deep insights into digital trends as a significant takeaway.
Generating Qualified Leads
Events attract decision-makers actively seeking solutions. Bizzabo reports that 80% of marketers believe live events contribute significantly to lead generation efforts.
Creating Memorable Experiences
Incorporating creative B2B activation ideas like interactive displays or virtual reality experiences leaves a lasting impression. Memorable experiences increase the likelihood of prospects converting to loyal customers.

Examples of the Best B2B Event Marketing Strategies

Looking for inspiration? Here are some of the best B2B event marketing strategy examples:
Interactive Product Demonstrations
Offering live demos at trade shows or conferences highlights your product’s value and encourages hands-on engagement.
Thought Leadership Presentations
Delivering keynotes at events like [[DIGIMARCON EVENT]] establishes your brand as an industry leader.
Innovative Booth Designs
Using eye-catching displays, augmented reality, or gamification attracts attendees and creates a buzz around your brand.
Virtual Event Platforms
Leveraging platforms with features like breakout rooms and live Q&A sessions ensures impactful virtual engagement.

Conclusion

A successful B2B event marketing strategy is integral for businesses seeking to build connections, generate leads, and establish authority. By participating in B2B events in [[YEAR]] and employing creative strategies, companies can achieve lasting success.

Ready to take your B2B marketing to the next level? Register for [[DIGIMARCON EVENT]] today and unlock unparalleled opportunities to elevate your business.

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Global Event Series

DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.

5-Star Luxury Event Venues

DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.

Extensive & Memorable Networking Experiences

Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.

Industry Thought Leaders from Leading Brands

DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.

Premium Comfortable Meeting Spaces

At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.

Value for Money & Generous Discounts

DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.

Collaborative Learning & Audience Participation

Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.

Meet the Speakers in Person

DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.

Exceptional Customer Service

Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.

TECHSPO Technology Expo

At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.

On Demand Library Access

DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.

The Largest Digital Marketing, Media & Advertising Community

Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit https://iadmp.org). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.

Safe, Clean & Hygienic Event Environment

The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;

Limiting Venue Capacities to allow for Social Distancing
Health and Safety Protocols
Safe Food and Beverages and Food-handling
Sanitation Stations with Hand Sanitizer and Wet Wipes Dispensers
Sanitation and Disinfection of Common and High-Traffic Areas
Physical Distancing Measures Between Attendees
Social Distancing Room and Seating Configurations
Non-Contact Thermal Temperature Scanning

Hybrid Events: Attend In-Person or Online

DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.

High-Profile Audience From Leading Brands

DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days.

Who Attends Our Conferences
Brands • Agencies • Solution & Service Providers • Media Owners • Publishers • Entrepreneurs • Start-Ups • Investors • Government • Corporates • Institutes of Higher Learning