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Video on Demand
Welcome to the Video on Demand Page for DigiMarCon West 2026.
Below are the video and slide decks for all the General Session keynote presentations on Thursday, April 1st, 2016 at Loews Hollywood Hotel, Santa Monica, CA..
General Sessions (On Demand)
Thursday, April 1st, 2016
“Why 360° VR Video is the Future of Social Media Marketing” will open your eyes in all directions and shed some light on how you can utilize this technology for entertainment, engagement and sales.
Brian Cristiano, CEO of BOLD Worldwide will explain the value, excitement and execution of 360° video through an in-depth discussion and real-life examples. Attendees will walk away with a deep understanding of why brands need to use it and how to leverage social media to drive interaction.
While 360° VR video is quickly emerging as a new content frontier, it is still in its infancy. Now is the time to get in the game.
Instead of filming one angle, 360 let’s you share a variety of perspectives. It’s taking off. YouTube started supporting it last March. Facebook since September.
What makes great 360 content?
- Immersive…put somebody in a time or place
- Unique perspective…has to be different
- A great experience. Give them an emotion
Who benefits
- Sports teams and sponsors
- Brands
- Events
- Tourism
- Real Estate
Facebook marketing can drive massive engagement. One in every five mobile minutes is spent on FB. FB Paid Media adds fuel to the fire for 360 Video
- Incorporate your brand creatively
- Leverage FB Marketing the right way
- You can target it correctly
- The opportunity is now
- Create great content…not bullshit content.
- Gaming is the key…Twitch is where gamers go and stream them playing games.
In this keynote, marketers will walk away with the following:
– What the most important trends are digital marketing
– How these trends are likely to impact their brands in the months and years ahead
– What they can start doing right away to make use of the technology available to them to distance their brand from the rest of the pack
What do we need to be doing to successfully market? Focus should NOT be on Social Media at the exclusion of other channels. Think about what you can do today, what you’re good at, and be good at it.
Let’s learn from the past:
- We cannot keep up with the amount of content that is out there.
- 75% of web content gets ZERO links.
- Google’s rich answers (ranked high in searches) are important for brands.
- Don’t have too much content on your website. Give people just a few choices.
3 most important things for SEO: Links, Content and RankBrain (Google’s #1 new learning algorithm: 15-25% of queries are indecipherable/new, but RankBrain will help decipher these new searches). Also, optimize your web searcher. Good example is REI (they know customer needs and question; give multiple actions to take).
STRATEGIES:
1) Have ONE CLEAR GOAL for each page on your site. Continue optimizing for that goal through links.
2) Mobile and Voice / Search / Dominance:
a. Make sure to optimize for mobile (in addition to desktop)
b. 55% of teens and 41% of adults use voice search everyday
c. Reviews are critical (optimizes for experience); create local optimized pages for each location
3) Become a 10x Brand –deliver the best and different experience, consistently. Over-deliver. Focus on bringing value to your AUDIENCE versus yourself; then, focus on COMMUNITY. Create and share the best content.
4) Get good at what YOU specifically do.
“Companies should never change themselves so others will like them. They should find those who like them for who they are. Define their audience through their brand. Just be yourself.”
Take a holistic approach to digital marketing: make sure you have brand consistency with one consistent voice, and do cross-marketing across departments. The goal should be to utilize a range of tools to engage and create a dialogue with customers, and drive towards SALES.
Focus: Don’t be a jack of all trades. Utilize platforms that you are really good at, don’t try to be on everything.
Website: It needs to be fully functional, responsive across different devices, user friendly, and your API needs to be integrated properly.
Social Media: consider it as a tool to reach your audience, but combine online with offline experiences. Be sure to cross-polinate silos. Conduct a gap analysis on your social media usage and set strategic goals for the future.
Content Development & Management: Prioritize most important components of marketing on every platform. Inventorize all content developed for brand; organize and control different versions of content (use DAM software)
- Digital governance framework – who is responsible for content pieces; manage teams
- Core Content Strategy Statement and Guidelines – brand guidelines; make sure voice is consistent across teams
Mobile Apps
- App is antiquated approach; a fully-functional app is best.
1. Transparency – Great way to showcase who we are and what we have to over. Great way to communicate your value proposition to others (i.e. prospects). Practical Application: Take documents and create visuals based on that document. (i.e. Corporate Structure diagram in the About section). Service Page: have your silos organized where people can drill down. You create conversion by showing the social proof case studies and results
2. Humanity – Show case who you are to other people. On our website there should be a team or leadership page. This page shows who the people are that make the company run. Show your face. Tell them about your culture and values and people. Change Navigation to say: Who we are, What we do, (talk in the 1st person). Use pictures to show the connection between the person and the product and services.
3. Customer Service – Communicate with your customers! Utilize Client Engagement platforms (i.e. facebook, twitter, basecamp, patient portals)
4. Simplicity – You have 3 seconds to capture attention when someone lands on your website. Build meaning into your logo and all marketing collateral.
5. Personalization – Use Retargeting to increase conversions. Use Pre Targeting. This is creating a client avatar, understanding what type of demographics buy your product or service. Pre Targeting customizes the marketing message for that segment of the population and pushes it to them where ever they are. It’s different from Retargeting because you are not waiting for a person to visit your brand.
6. Technology – Use technology with simplicity. QR code is good to link to more detailed data rather than a URL. Use a COTS Website content management system.
7. Participation – Develop Ambassadors of your brand and get them to engage in your social media channels. The higher your engagement on social media the higher your organic rankings on search engines.
8. Collaboration – If you don’t have the skill set in house, then find agencies to help you with the aspect of your marketing. Don’t put all your eggs in one basket use as many methods of marketing to get your message out.
9. LOVE – Love what you do. Be passionate, sincere, and authentic
How to use Data Science, even when you are NOT a data scientist.
LeadFerret provides B2B data with a little data science.
What is Data Science?
Data Science employs techniques and theories drawn from many fields within the broad areas of math, computer science, signal processing, probability models, pattern recognition, artificial intelligence, etc
Drew Conway’s Definition: Data Scientist has hacking skills, Math and Statistic Knowledge, and Substantive Expertise.
Business Intelligence is querying the past, while data science is using data from the past and present to build models to predict and/or affect the future within a scientific framework.
Data Science joins past and present data to build models.
Data Scientists: use a scientific approach to refining big data into products.
Data Mining, Data Analysis, Machine Learning, Python, Statistics, Statistics, Sql, Analytics, Java, Algorithms, big data, had
What is Big Data: Volume, Variety, and Velocity of DATA. In its purest state is is like noise, everywhere at once, never at rest and continuously moving extremely fast
Examples of DATA Science at work: Google used flu searches to determine what areas of Mexico were susceptible to Ebola:
Google Page Rank is another example of Data Science at work.
Linkedin: You want to connect with this person on social networks
Amazon, Netflix: You might also like this product
Video Games
Voice recognition
Fraud Detection
Airline routing
Delivery Logistics
Self driving cars and robots
DATA SCIENCE IN MARKETING:
You can use to predict what content will resonate
What social networks your prospects will listen on.
Predict which offers will work with which customers
PPC Optimization
Retargeting Optimization
Churn prediction
Email campaign optimization
Custom Messaging
Identifying patterns in customers and prospects:
Start with a Question and Hypothesis
Compile data to test
Maintain a control
Query the data
Analyze your results
Take action accordingly
Tweak and start over
Test Question: Are marketers using marketing automation software more likely to use LeadFeret.com?
Compile 200 million profiles from linked
identified marketing professionals by title
Determined those using marketing automation based on page scans and social profile content
Matt these records to the Lead Ferret user base
Maintain controls:
Determine the likelihood of a lead ferret user (1 in 450 million who is a marketer)
Determine the likelihood of a lead ferret user 22k/ 450 million who is a marketing automation user)
TARGET users of marketing automation more rigorously.
Data Science can increase conversions.
Lead Ferret: Is a Web Based Data Base Platform where you can build lists.
We’ll look at big businesses who are failing to understand how content marketing actually turns readers into customers, and businesses who are doing a great job of it. We’ll deep dive into why you should create content and the commitment it will take.
We’ll talk about how to create a content creation process, committing to it, and measuring ROI.
1. Content marketing is a grind – but the payoffs can me monstrous
2. The idea of disproportionate results with content – If you put in 2x the effort, you leave with 5-10x the results
3. Why you should create content – stop creating self-serving content and produce things people actually want to read
People will pay for great exposure for people online.
It took four months from when they bought Florida Panther Season Tickets and wrote a blog about their experience.
How to write your first blog post that will generate 1,000 views at the end.
What is content marketing? The technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. “ ~ Content Marketing Institute
Content Marketing takes a supreme work ethic to do effectively.
57% of the sales process is complete before they contact you! Content has to demonstrate your expertise and SELL your personality. People do business with companies and people that they like. Connection and Value are very important.
Use embed codes when you post on social media.
Leverage your strengths to create content that tells a story. The story is going to create value and a connection with your prospects.
Start with your Audience: 1 out of 3 people will like it. Pick 1 Persona that you are going to focus on . You need to build a connection with them so that they will share the content with their friends. A small audience is NOT a bad audience. Zone in on your target demographic.
Perseverance is KEY. Long Term strategy.
You have to spend equal amount of time promoting content as you do creating it.
Over come lack of engagement by:
comment on other people’s twitter and Facebook FIRST
If you put in 2x effort into your promotion you will get 5x the engagement.
Promotion channels: Social Media, Influencers, and Reposting on other sites
Repost content that does not get the level of engagement that you expected.
Move your content to the channels where your audience is.
Know where your prospects hang out.
Influencers: Send out 25 emails to people you consider to be influencers asking them to share your content.
Reposting on other sites: Use google to search for the type of publication that you want to post on. Do a google search and go to page 3 and submit your blog post to that publication.
If you think your industry is boring: Focus on the sizzle, focus on the end result of the use of your product or service (moving company: Happy in new house) Focus content on long tailed keyword terms. Create interesting content. Write content that you would want to share myself.
Community: You are not selling your service. You are selling yourself. Helps you to build trust with community members. Show your humanity, community involvement, and add value. Give value to people before worrying about receiving it from people.
How to Write a Blog that will drive traffic:
Write down 5 companies that you share a customer base with, but they are NOT competitors:
5 Tools that
embed images from the 5 companies Instagram IN your blog post.
Publish Blog Post
Look up all the company Facebook pages and message them. I just posted a blog titled, and you are # it would be great if you shared this post.
You HAVE to create relationships with influencers. START small and make connections with people that you know…Build rapport.
When you don’t have an audience, hijack other audiences.
Reaching the Millennials is a challenge, and this panel is going to talk about how.
Panel’s 1st Q: What is a Millennial: 25-35. People who are digital natives who live and breath it who are globally conscious and aware that want to interact with brands.
Panel’s 2nd Q: Data Structuring internally, how does it affect your business operations? What data do you collect?
AA: Fundamental Metrics: CLTV (customer lifetime value): Wanting to know how much $$ each customer will spend over time. Drill down to subsets. Use custom audiences on Facebook to target prospects precisely.
Kate: Heartbeat helps connect women with the brands that they love. They use their data with their permission:
SL: Data keeps you from failing. Lack of prepared ness if you go into the marketplace without data. You should be able to justify your strategy by data.
Panel’s 3rd Q: Is there a specific subset of millennial that you know to target?
SL: Use data to find out what resonates, stay true to the marketing process, customize the message.
Kate: Millennial really like to be involved. 1st: Find millennials that are passionate about a certain thing (i.e. Beachboy campaign looks for women who are passionate about fitness). Millennials love authenticity.
AA: Authenticity is very important. Personas. They conducted a brand study to find out who the personas are. Test and Learn is tantamount to AA’s success.
Panel’s 4th Q: In 2015 Hotwire said that marketing in 2016 was going to be passion driven and age agnostic, is that true?
Kate: Yes, it’s true about passion driven. Content for millennials is data driven. 2016.
No, marketing is not age agnostic because different age groups have different needs.
SL: Loyalty is very important. Marketing is focusing on sharing on social networks and
AA: Data is very important, and showing value and actionable items from that data is imperative. Testing and using Data is critical for effective marketing.
Panel’s 5th Q: When Brands use acronyms Brands lose millennials: Is this true?
Kate: Developing a Brand Voice is very important. Nail Down how your prospective customers communicate and replicate that in your Brand voice in an authentic, creative, and professional way. .Listen! listen!
SL: Listen to your customer
AA: Listen to your customer
Panel’s 6th Q: Viacom has a proprietary measurement called the Echo Social Graph to track sentiment analysis: #1 emotion is brand love. thoughts?
Kate:
AA: Curious to see how Echo Social Graph to correlate to revenue.
Panel’s 7 Q: Is Facebook the best way to reach mellinials?
AA: Everyone is on Snapchat for Millennials
Kate: Migrating engagement off Facebook, but people are still there. Millennials use Facebook as a life organizer. Facebook owns Instagram
SL: Depends on your demographic needs.
Panel’s 8 Q:How vital is mobile to a millennial campaign?
Kate: The important thing
AA: Are you talking native? Responsive? Understanding mobile usage is critical
SL: What is the value proposition? What are you asking for your audience to do? What devices are used by your target audience? What is the exchange?
Panel’s 9 Q: How important is video to Millennials?
SL: Video use is increasing month over month
Kate: Video has to be relevant, quick, and timely
AA: Amplify content on video platforms is important.
Panel’s 10 Q: Can videos be too short?
AA: 12-15. 12 seconds is MOST effective. People in the office, product line
Kate: Snapchat is very important.
Understand the medium. Be creative.
Panel’s 11 Q: Name a Brand that is doing great reaching millennials:
Kate: Taco Bell on snapchat. They are great because they master emerging platforms and take risks.
AA: Snapchat is crushing it as a brand
Dominos Pizza company is crushing it.
WORDS MATTER: Let your customer’s words be your words!
Customer Words = Marketer Words
You have to figure out how your customers are looking for you.
Marketers have to figure out how to figure out how customers are looking:
Do this by:
Listen, Ask, Eavesdrop: do whatever it takes to find out how people are looking for what you are selling
He loiters in Target in the aisle of the product he is trying to sell and eavesdrop how people talk about the product.
Eavesdrop: Looking at reviews to glean how customers are communicating about your product.
The Right word can connect you to existing demand.
Upcoming Content Tool: Free Private Beta
http://facebook.com/georgelawrence
http://merchantwords.com/digimarcon
Sports is the greatest drama on earth ~ David Hill
“People don’t shout and jump when shopping for a product” as they do during sports. — Ceo Wimmer
When you inspire drama and passion people will follow your brand.
The solution: Viral Videos that
create compelling Brand Fuel
Creating Compelling Content = Brand Fuel
Surprise and Delight – Blow people away
Old spice Manta Claus – Devasting Explosions
K-swiss Kenny Powers East Bound and Down:
High Quality Long Form Video will work, take risks.
Brand Love:
Surprise and Delight
Be authentic to your brand
Stand for more than just your bottom line
Treat Content as Brand Fuel
Create Experiences and Adventures: Give prospects and customers experiences that they have never had before.
Make it Personal
Blow People Away _ Create Great content altho at want to share
utlie influencers
Strategically (need this slide)
USE A PASSION POINT
Believe it or not, your users may not be using your app the way that you think that they are.
Digital Landscape: How many “screens” do people have in their home?
How many people have streaming video?
Expectations: Personalized Interactions with Brands
They Expect Brands to know them!
Consumers Expect what we offer to be relevant
Consumers Expect for the experience/offer to be in real time
Mobile is the nexus of the customer Journey
66% of email opened on phone
41% no longer use land lines
60% of social media time on apps
47% of internet traffic comes from apps
29 Thanksgiving commerc on apps
80% of mobile media done in apps
Mobile is a Life Enhancement Device.
A year ago this was in the single digits.
A New paradaigm for measurement
laptop 4 session (Most time)
tablet 12
mobile phones 19 (least time)
Eliminate friction within mobile apps
The Mobile Frontier: is catalyst for business transformation
Having mobile and desktop search teams in silos prevents full engagement pattern analysis.
The average brand is seeing
50-70% of all consumer interactions are mobile
Adobe owns ominture as Adobe marketing cloud
New app downloads are slowing down
40 average apps on a phone only 1-4 are used everyday
Apps on Android loose 77% of their customer base 3 days after an app is downloaded.
A staggering 95% of app users are lost after
Why do users delete apps?
Rarely used, free memory phone, found the app was draining phone, found better apps, app sends to many alert, technical issues, Spending too much time on the app.
The first impression is a big one
Analytics is the key that unlocks mobile value from your brand.
Mobile App ecosystem for brands:
Area for measurement.
You have to build analytics into the design of your app.
In every step you have to test test test.
What should we be measuring?
Entertainment, Utility (reduce friction)
Crash rate, devices, OS and Version, Carrier, App Version, Location, Latency, Network errors
Acquire Campaigns: Downloads, Acquired Users, Channels
Analyze Health, Acquire Campaigns, Engage Retention:
Keep Metrics Simple so that they are easy to understand.
Monetization Models: Pay for download, with in app purchases, and advertising
58% of millennials say that they use their device to clip mobile coupons, 29% consult shopping lists.
15% call or text another family member?
41% want offers sent to their smart phone when they walk into a store.
Experiences Matter MORE THAN EVER!!! Brand have to find their “blue ocean” and analytics is the key.
Multi-channel measurement: Don’t measure in a silo – integrate app analytics with other online and offline channels. Important to understand cross device behavior.
Topics covered include:
A) Why influencer marketing? Is it the next form of advertising for the 21stcentury?
B) The best platforms to advertise for specific brands – Facebook, Instagram, Vine, Snapchat, YouTube, Twitter, Periscope – so many platforms to choose from. How does a brand figure out which is the most appropriate for them?
C) How a brand deal works with influencers -through a few case studies, he’ll take you step by step on how the process works. This includes contract points, choosing the best influencers, approving and posting the content, fair rates, and measuring the results of the campaign in Likes, Views, Comments, etc.
D) Tips and Tricks of the Trade: Best posting times, running contests, riding hashtags and trends, public appearances and more. E) Other revenue streams for influencers including books, movies and ringtones.
E) Emerging trends. What does the future hold?
Impact of an Influencer:
- They can reach thousands / hundreds of thousands by building their own channel
- Largest growing acquisition channel; very low overhead; greater ROI for brand
- People trust influencers more than celebrities/drive better engagement than celebrities
Influencer Platforms: Snapchat, Musicly, and Instagram; Facebook and Linkedin (mostly older)
Influencer Issues: It is hard to keep up with multiple platforms; they don’t know the best times to post; they lack relationships with businesses; don’t know about contracts; and have unrealized revenue
What does Boomopolis do? They link brands with influencers. Brands create content; influencers approve content and post. Boomoplis does analytics and reports to brand.
Secret ingredient to being an influencer:
- Put in a lot of thought into your content to get noticed.
- Think of yourself as a brand. Respond to what people like. Stay genuine. Share stories.
- Put yourself out there where there is lots of traffic; upload videos, build a community, blog, etc.
- Find your niche / promote your talents
- Collaborate through media and expose yourself to a partner’s audience
Push-Pull between brands and influencers:
- Influencers want to be subtle. Brands want to push. How to balance? Influencers try to make it entertaining, not make it seem that they are marketing the product.
- Influencers need to keep a balance. Keep it genuine and not push too hard (or risk losing followers).
Review platforms are a thorn for businesses as customers trust internet reviews more than family and friends. Ratings have a large influence (to make or break) a business. Reviewers may not reflect target business customers or brand. Also, some businesses don’t have capacity to be on platforms and engage with reviewers.
Importance of Review Platforms:
- No matter what business you have, it is important to foster more reviews, respond to reviewers and engage, whether good/bad reviews.
- 90% of customers are looking for information about your business online. Review platforms are a very important marketing channel. Therefore, you need to pay attention and engage these customers.
- Use the reviews to improve your business. Listen to what they say.
- Don’t panic when there are a few bad reviews. It legitimizes all the good reviews. They will be out there.
Fresh reviews are very important:
- Fresh Reviews = Drive Traffic
- Google will put updated and fresh pages up front (has relevant, key info that people are looking for)
- 69% of consumers believe reviews older than 3 months don’t matter.
Issues around Review Platforms:
- Conflict of Interest – the platforms prioritize shareholders over consumers and businesses
- Fake reviews are a huge problem and de-legitimize the platform. 25% of reviews submitted by Yelp are fake.
- Profiteering: businesses feel they have to pay yelp to get good ratings; or else will not know where they’ll stand
- Reputation management: blackmail by threatening to write bad reviews about business –or- business has to pay
- Consultants may be over-priced / give bad advice
How to fight back! Demand standards from ratings/review industries
- Know what rating platforms matter (ask customers “how did you find me?”)
- Respond to reviewers and address their concerns. Make it a habit to respond, engage, and foster.
- Foster and encourage reviews on platforms; if possible, do it on your own website
- Show off your good reviews! Don’t panic about bad reviews.
- Ask for help (resources: inbound.org – discussion board of marketers)
- Don’t take it personal; don’t hire fake reviewers.
- It’s all about relationships. Customers notice when a business reaches out and pays attention.
Below are the slide decks for all the Master Classes on Wednesday, April 1st 2016 at Loews Hollywood Hotel, Santa Monica, CA.
Master Classes (On Demand)
Wednesday, April 1st, 2016
Daniel touched on the following key points:
1. Youtilitiy: how we look at digital
2. Personal: the heart of digital
3. Digital marketing mix (POEM)
Youtility
- Youtility is marketing so useful that people would pay for it. The mentality is to be a farmer of ideas, and not just a hunter because you are competing for attention against everything – the noise factor is so much higher now. The question is – do you have the courage for youtility?
- There are three types of youtility:
1 – Self serve information – Looking for intercept opportunity to be at the right place at the right time.
2 – Radical transparency – Being completely transparent on all aspects – Trust is the prism through which all business success must pass.
3 – Real time relevancy – Giving yourself permission to make the story of your brand bigger by tapping into insight useful for others. - Create youtility by looking at what your customers need from you, what are your consumers’ personas, how can you address that need Youtility is a process, not a project so ask yourself everyday – is your marketing so useful that people would pay for it?
Personas: the heart of digital
- You must understand someone’s needs in order to help them solve their problems so build personas – they are the core of great digital marketing.
- Personas and market segments are very different things.
Persona = personal/ individual type (that fits into a few different segments)
Segment = industry (made up of different personas)
Get both together on a matrix to understand your customer base - Personas help you solve the disconnect between what you know and what you assume
Be persona savvy, map your content – look at the tasks someone would like to accomplish and provide the content to answer their need
Your marketing mix
- The three elements of POEM – Paid, Owned, Earned Model
- Paid is sponsored content, ads, Earned is social media, influencers, PR, endorsements and Owned is your website, email lists, printed material.
- Where to best focus your digital dollars? For finite budget, finite time and only you as resource – owned media is best place to invest.
- Start with the problem, examine the related personas, create something owned that you can then share on paid and earned media
Your content is the fire and social media is the gasoline that keeps it burning.
In this session marketers will walk away knowing…
– Why content loyalty is important and how it helps all areas of the business
– What types of content inspires loyalty
– How to create content that moves the needle for their brand
- The biggest content marketing challenge – creating engaging content, enough of it, and having the budget to do that. But engagement is a poor choice for a goal. Engagement should be a goal but not THE goal.
- For engaging content – spy on content popularity and type, what’s doing well on social media for shares, type of headline? This is easy to do but that’s the problem – it is not a good strategy as everyone can do this.
- Outreach is the most important so create the right content – look for specific keywords and who the competition is, and then look for keywords around that to bring them to your content. Use long tail keywords.
- Build your audience by answering questions they as but respond only just enough to whet appetite and have them coming back up for more.
- Find the influencers in your vertical, use Buzzsumo, Google+. Get in their wheelhouse. Go to the platforms they are using and see what they are sharing, then create a content product that they find shareable.
- You should never produce a piece of content that is not share-worthy, what footprint are you establishing?
- Brand trust is an essential element –is your brand one that users want to continue to interact with, be invested in? Wherever people can interact with you, is it a positive interaction? Where can you create customer delight?
- Humanize your brand, for a personable brand, one that people will associate with. You don’t have to be in the top ten brands in your industry. Produce lesser but better content, know when and where to fight your battles.
- Brand trust – Videos are the simplest, best ways to humanize brand beyond text. Podcasts – less competition, easier than writing a blog post to become a resource. Email is the most important, but most neglected, as it is the most abused form.
- The prize we should be fighting for is content loyalty. Content life span is limited, but a social hit, like in the case of viral content, buys you a little more time. So learn what content attributes bring about loyalty – loyalty is the goal.
- For this, you need to know the average shares by content type created. It will take a long time to test the model but consistency and patience are needed to build loyal audience.
- Begin with a content audit – you have to know what you have and how well it is performing to know what next to do. Buzzsumo is a great place to start.
Bottom line – Everything you do, make it about others, for others.
Andrew touched upon these aspects of social media marketing: assumptions, landscape, enterprise, advocacy and branding, and ROI, as affected by factors such as speed of adoption and rate of change.
- Phones being used as computing devices rather than phones, mobile usage is huge
- Snapchat audience is under 24yo so know if you need to be there for your brand
- Rich media – photographic and video is the most engaging –think about how you can incorporate that in your social media – audience is willing to forego production value if content in exchange for good content
- You could be rewarded for social media performance but also just as easily punished for not showing up either. Remember to get your brand account on all channels so someone might not get your name as a parody account to use against you.
- Think about long-term repercussions of social media interactions. Does not take much to delight someone and turn him or her into an advocate.
- Create content that educates, lead with value, and be helpful.
- Building a social enterprise – Listen to, engage with, and influence your audience. People go to Google to ask a question, but they turn to social media for a recommendation, referral or suggestion – what are you doing to be the recommended option?
- Media policy is important – train, guide, empower employees to use social media in the right manner for your brand. Employee advocacy helps in visibility, brand recognition, and inbound interest.
- Consider what are your organizations objectives for next 4-6 months. If nothing to do with social, then how does social help achieve those goals, integrate social with sales and marketing objectives, do different departments cooperate ad collaborate?
- So…connect the dots, how does social close the loop to conversion
- What are your social media marketing objectives? Customer satisfaction, alignment between units and departments? What are the processes and measurements in place, people identified to work on this?
- How well are you serving your customers, how do they feel about your products and services.
- Benchmarking – baseline, frequency, tools, who is involved, where are you and where do you want to go, what is the plan, what kind of growth – incremental or aggressive? Select tools, test, measure, adjust, avoid analysis paralysis!
Use social media to drive traffic back to a property that you own.
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and why delegates keep returning year after year
Global Event Series
DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.
5-Star Luxury Event Venues
DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.
Extensive & Memorable Networking Experiences
Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.
Industry Thought Leaders from Leading Brands
DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.
Premium Comfortable Meeting Spaces
At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.
Value for Money & Generous Discounts
DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.
Collaborative Learning & Audience Participation
Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.
Meet the Speakers in Person
DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.
Exceptional Customer Service
Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.
TECHSPO Technology Expo
At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.
On Demand Library Access
DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.
The Largest Digital Marketing, Media & Advertising Community
Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit https://iadmp.org). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.
Safe, Clean & Hygienic Event Environment
The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;
- Limiting Venue Capacities to allow for Social Distancing
- Health and Safety Protocols
- Safe Food and Beverages and Food-handling
- Sanitation Stations with Hand Sanitizer and Wet Wipes Dispensers
- Sanitation and Disinfection of Common and High-Traffic Areas
- Physical Distancing Measures Between Attendees
- Social Distancing Room and Seating Configurations
- Non-Contact Thermal Temperature Scanning
Hybrid Events: Attend In-Person or Online
DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.
High-Profile Audience From Leading Brands
DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days.
Who Attends Our Conferences
Brands • Agencies • Solution & Service Providers • Media Owners • Publishers • Entrepreneurs • Start-Ups • Investors • Government • Corporates • Institutes of Higher Learning
GLOBAL PARTNERS
