Video on Demand

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Welcome to the Video on Demand Page for DigiMarCon West 2020.

Below are the video and slide decks for all the General Session keynote presentations on Thursday, June 11th, 2017 at Loews Santa Monica Beach Hotel, Santa Monica, CA..

General Sessions (On Demand)

Thursday, June 11th, 2017

WEST-2017-01
The Edge: The 2% House Advantage That Turns Soft Sales Into Hard Cash
Trish Witkowski
Chief Executive Officer
Foldfactory
Overview
Key Takeaways
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Overview
In business, we spend precious time building relationships and value-added offerings for our customers that, in theory, should lead to long-term customer loyalty and sales. However, in reality, we often don’t see the return in our revenue stream. It’s a costly game that everyone plays. And if we’re honest with ourselves, the real cost of the game is much more than money—it’s also time, energy and focus.

But what if you could have an unfair advantage in the game? A bit of foresight, better strategy, and an action plan—an “Edge” so-to-speak? Wouldn’t that change the game completely?

In this insightful keynote, direct marketing veteran Trish Witkowski will flip the current soft-sell craze on its head and fundamentally change the way you think of sales and the customer relationship. By using basic Blackjack principles and incredible insight from counting cards, Trish will remove the emotion and uncertainty from the sales process to provide a more rational view of the business relationship. Attendees will learn how to:

• Anticipate the customer’s actions
• Reset unbalanced business relationships
• Start new business relationships on the right foot
• Play a smarter sales game and win more business

You’ll walk away with an Edge, armed with actionable steps to dramatically increase revenue and forever change the way you approach sales.

Key Takeaways
If we want to know the odds in business we need to rely on predictive data analysis – keep score. The desire for doing something does not always indicate buying intent. Double down on your marketing strategy, split sales approach by your target audience and keep score to get better leads. There is more to successful business than building relationships, we must also look at process. The parallel between blackjack and business is that it’s not just about knowing the moves, but knowing when to use them, and data will tell us what the best move is. What are you struggling with in your organization? What would make your job easier? Keep score by comparing clients to one another and sharing the data between clients. Data keeps you focused on customer needs and processes. Your most powerful win may be deep rather than wide. You never know where you stand until you make a move. Often we choose inaction over action because it is easier, but it works better to make a move and improve it. We need to think differently about sales and marketing. Think strategically like a blackjack player. Find that 2% edge that makes a difference. Start keeping score. Look at data. Find insight. Trust it.
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WEST-2017-02
The Rise of Chatbot Marketing: What Digital Marketers Needs to Know
Arvell Craig
Chief Executive Officer
Design That Speaks!
Overview
Key Takeaways
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Overview
By early 2016, messaging apps surpassed social networks for the most time spent online. As the attention and behavior of consumers shift, so must the efforts of the savvy marketer. To access the attention on messaging services, major plaforms like Slack and Facebook are allowing businesses to enter into their services via chatbots. Within just a couple years, dozens of easy to use chatbot building platforms are available. These chatbots allow non-programming marketers to automate conversations, generate leads, solve problems and transact purchases. Arvell Craig will share what every digital marketer should know and do right now to add chatbots to their marketing stack.
Key Takeaways
Get some quick wins as an early adopter of chatbots. Big businesses are looking at leveraging technology to lower costs, and you need to find a way for your business to stand out. Always be where people are. If your customer is using it, you have to be there. More people are use messaging apps than social media. 1.2 billion people are using Facebook Messenger. By 2020, 85% of customer interactions will be handled by a machine. Chatbots are interactive software platforms that reside digitally and behave in a human-like manner. People have higher expectations but are less patient. The challenge is to find a balance between innovation and relevance. Think about how you can deliver content in a messaging app over email. Outsource your customer service to chatbots. Instead of building an app, build a bot that can reside in Facebook Messenger. Use chatbots to do retargeting through pixeled lists. Think about your sales funnels, and instead of delivering those pieces through email, deliver them through the bot. Businesses are getting 60% to 80% open rates on messenger, and 40% to 50% conversion rates, because it is still new.
– www.manychat.com – most common corporate chatbot used
– www.chatfuel.com – can perform transactions
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WEST-2017-03
Instagram Killed The Television Star
Matt Britton
Chief Executive Officer
Crowdtap
Overview
Key Takeaways
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Overview
Television as we know it will soon be no longer. The notion of tuning in to a TV network will be a distant memory and the proverbial cord will someday be forever cut. These changes will disrupt the marketing industry in ways that the onset of the Internet itself didn’t achieve. We live in exciting times.

Audience takeaways:
– The coming phases which will signal the end of Television 1.0
– Where advertisers will look next for critical mass
– The role of celebrities and influencers across the spectrum in receiving the torch
– The massive impact of Live streaming on platforms like Instagram
– Best practices for leveraging these changes to propel your brand forward

Key Takeaways
The reality TV evolution indicated the interest of social media because real people were much more interesting. 2009 to 2013 – mobile / social state of shock. Brands are people and people are brands. Brands need to personify themselves and come to life. Advertisers should act more like newsrooms – e.g. Oreo in 2011 Superbowl. In 2012, 2 years after it was founded, Instagram passed Twitter in overall usage – indicated importance of sharing via photos over text. The future of TV is a giant iPad, customizable and programmed to their target audience. Disruption of the advertising industry is in personalised content. Companies that can leverage data sets of Facebook and create great content that build their audiences will win.
View the Video
Video currently unavailable (In final stages of post production). Video will be available early July
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WEST-2017-04
How Viral Brand Advocacy Can Accelerate Your Growth and Sales
Joe Sanchis
Chief Executive Officer
Queue Technologies
Overview
Key Takeaways
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Overview
Brand advocacy is considered the holy grail of marketing, because your fans become your authentic marketers, sales force, and contributors. Learn how to tap its organic firepower by activating, engaging, and amplifying brand advocate communities at scale and speed to drive your business goals at an unrivaled ROI.
Key Takeaways
Brand advocates are customers, employees, and fans who promote your message, content and products through word of mouth. They don’t always have to be your customers. Influencers are the top 1% on social, are paid advertisers, and are an inauthentic form of promotion. Advocates on the other hand are willing to share, are organic, and authentic word of mouth. 50% are more likely to buy your product when they hear about it from word of mouth, and they are going to spend 200% more over the course of their engagement. Advocates are eager to share, they want to be the first to talk about a new product, and they like status and perks that are unique. Brands should look at social incentives or rewards to motivate people to do things. The Marketing Trifacta – combining earned advocacy, with paid marketing (rocket boost), and owned assets (ignition). Activation is the leading indicator of financial success in business. Focus on improving your key metrics: 1. Social Conversion, 2. Activation Rate, 3. Engagement Rate, and 4. Growth Rate. Advocacy should be the hub of your marketing efforts. Treat your advocates as VIP.
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Video currently unavailable (In final stages of post production). Video will be available early July
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WEST-2017-05
How To Make Facebook Advertising Work For You
Chris Spaulding
Chief Executive Officer
Business Marketing Solutions
Overview
Key Takeaways
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Overview
Key Takeaways
1.86 billion monthly active Facebook users. Average time people spend on Facebook is 20 minutes. People are not on Facebook with the intent to buy. Successful Facebook marketing starts with understanding your prospects at a deeper emotional level than they know about themselves. When you can describe your prospect’s problems better than they can, they will trust you. First step is going through the process to identify person you are trying to reach. Look at age, sex, geography, income, fears, interests, what they care about – not just demographic but also psychographic information. Once you understand who you are trying to reach, understand where they are in relation to your offer and service, that way you can make offers and messages that resonate well with them. Figure out where your market is in terms of levels of market awareness and levels of sophistication. Goal of Facebook ad is to get them to click, but also ensure congruence between ad and landing page – headline and image. Sell the outcome. Create irresistible offers that stand out. Test variables to buy data and figure out what is going to work best for your campaign (test 4 or 5 market segments, $5 to $25 per ad set, scale it). Utilise Facebook pixel for retargeting. Facebook can also create an audience list for you, and utilise lookalike audiences.
View the Video
Video currently unavailable (In final stages of post production). Video will be available early July
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WEST-2017-06
Social Media Marketing Secrets
Trevor Crane
Chief Executive Officer
Step Up Strategies
Overview
Key Takeaways
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Overview
Most businesses are doing their social media marketing—WRONG. Learn how to STOP wasting time, money and energy. In this presentation you will learn; How to do Reverse Engineer The Online Sales Process And Create A TRIBE Of Long Term Customers. The 90/10 Principle—aka “The Reverse Mullet”—And How You Can Strategically Show Up In Your Target Client’s Peripheral Vision. A simple 3-STEP PLAN that’s guaranteed to help you close more business than you can handle.
Key Takeaways
Look for a mentor who has experience with helping other people find results. Stay the course despite setbacks. 1. The 90/10 principle 2. Reverse Engineer (Online Sales Process) 3. Simple 3-step plan. The reverse mullet – party in the front, business in the back. Show up in your target’s peripheral vision. Attract and take action. Goal – long term customer -> multiple time customer -> first time customer -> potential customer viewing your free stuff -> social sites -> do cool stuff in real life. When you have a system, you can create results consistently. The most important thing to do is to capture your lead list, create traffic to drive eyeballs, and convert sales. What do you have that solves problems and creates results? Give people a reason to take action immediately – “buy now”. Stack the cool with your offers. Reverse the risk with guarantees. Give urgency. Mention scarcity. (trevorcrane.com/facebook)
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WEST-2017-07
The Power of Mobile Geo-Targeted Marketing to Reach the Right Consumer at the Right Time
Ceo Wimmer
Former SVP Global Marketing Partnerships
UFC
Overview
Key Takeaways
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Overview
This panel discussion will dive into the incredible power of mobile geo-targeted marketing and how it is remaking the path to purchase. Here from industry experts on the various ways brands can reach and influence purchase decision making with the right consumer at the right time while also measuring with incredible detail the effectiveness of your ads and promotions. The panel will delve into how to connect with people via mobile, social in very defined areas and drive their loyalty for your brand, location, or event. I.e. Within site of a store location, 2-3 miles of a location, around a stadium or event.
Key Takeaways
Smart city designed for a more connected and fluent city. There are now plugins for Facebook, Twitter and Instagram, to tailor ads for geotargeting. Geo fencing areas can be used to aggregate customer profiles and provide consumer habits – for concert space. Find ways to gamify the experience. Engage in online content and webisodes. Phone is your shadow, captures purchasing habits. Data is going to grow. Social is giving businesses new outlets. Use direct sale offers to quantify and track sales from your ads Edge computing, beacon technology are not fully realised yet.
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WEST-2017-08
Omni-Channel Best Practices to Improve Customer Experience
Allen Hammer
Senior Business Development Manager
Delivra
Overview
Key Takeaways
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Overview
The more technology advances, the more it’s integrated into our daily lives. Even as you read this article, I’d venture a guess that you have several internet-connected devices within arm’s reach.
As we continue down these innovative pathways, we’ll continue to see technology become more important to our day-to-day living. The lines between what we do online and in real life will begin to blur.
And as people change their behaviors, marketers will need to react. Instead of thinking of a desktop experience, a mobile experience, a tablet experience, and a Apple Watch experience, we’ll need to pursue one, holistic approach — an omni-channel experience.

In this session you’ll learn to:
• Why today’s marketing automation solutions fall short of customer expectations
• How winning omnichannel marketing strategies balance push notifications, in-app messages, email, and social communications
• Why understanding users on a person level, and not device level, is critical in mobile
• Why “Marketing” is evolving to “Communicating” and how to prepare for that transition

Key Takeaways
We want to build value for customers. When used the right way, digital can positively impact the way people interact with our brands. Deliver useful content to customers. Omni-channel allows you to interact with consumers in whatever way you want.l Email is an awful way to get new folks to become interested in your brand – spam. It is a good way to continue a conversation once someone gives you permission. Social is a good way to get in front of people that you do not have a relationship with yet. Top 3 content marketing tactics are blogging (65%), social media (64%), and case studies (64%). Email is quick, easy to deliver, low cost, easy to use, easy to get results and rely on. Make sure content is shareable.
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WEST-2017-09
Moving from Transactions to Relationships
Laura Burrus
Product Marketing Manager
Zoho CRM
Overview
Key Takeaways
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Overview
On average, we spend 4.4 hours of our leisure time in front of screens each day and 90% of all media interactions are screen based. Your customer wants a seamless experience and a relationship with you. So, how do we successfully engage our customers and be within their reach at all times? Because, if you’re not in front of them, your competitor will be.

In this session you’ll learn:
– What’s important in developing an omni-channel strategy
– Why it really starts with understanding your customer
– What tools you need to manage an omni-channel strategy
– The best ways to win at omni-channel

Key Takeaways
It is a challenge for marketers to build relationships with customers when there are so many channels. Being digital will only be noticed by its absence, not its presence. 90% of people use multiple screens. 1. Be responsive, not reactive – actively listen to your customer, make them feel like you care, 2. Become a social network master – scale according to customer needs and organization goals, 3 Foster conversation, 4. Real time speed is very important, 5. Don’t limit yourself to preferred channels, and 6. Communicate smarter. Don’t try to do it all. Focus on where your customers are.
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Video currently unavailable (In final stages of post production). Video will be available early July
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WEST-2017-10
Knockout Punch: Traditional VS Social Marketing
Brian Cristiano
Chief Executive Officer
BOLD Worldwide
Overview
Key Takeaways
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Overview
Does anyone actually read that print magazine you’re advertising in? How about those TV commercials you’re dumping budget into? The smartphone is known as the “second screen”, but is that true or is it really number one? Traditional advertising still outweighs social media when it comes to marketing spend – does that mean traditional has more value, or will social win by knockout? Brian Cristiano, CEO of the Manhattan based sports ad agency, BOLD Worldwide dig into the
reality in an unapologetic, energetic keynote that uncovers the real value of each and what marketers can do to have a real advantage.
Key Takeaways
If you wait till everything is right, you will never do it. Make your opportunities, don’t wait for them. Do what works today and not what worked 10 years ago. If you look at 500 of the largest companies in 2006, almost 50% of the list has disappeared in 2017. The advantage is being nimble and utilising the tools and technologies there are today. Tell honest, impactful, real stories and deploy them over digital media for success. Less people are spending time on traditional media than digital, but many businesses refuse to accept this. Super Bowl – people are not paying attention to ads in between the action. Everyone is spending time on their phone, on mobile, on social, online. The attention has shifted. Tell powerful, real stories to connect with consumers.
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WEST-2017-11
Integrating Your Marketing Efforts To Reach The Omni-Channel Consumer
Andrew Jenkins
Principal
Volterra Consulting
Overview
Key Takeaways
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Overview
Audiences have numerous options for their attention and multiple channels through which to engage companies. When it comes to the omnichannel consumer, do you know what strategies and tactics to apply to reach them, hold their interest, and ultimately convert them into loyal customers?

During this panel discussion, you will hear firsthand from brand managers about their experiences applying integrated marketing strategies to reach consumers in these dynamic times, what worked, what didn’t, and what they learned in the process.

Key Takeaways
Omni-channel is a blend of traditional and social media marketing. Future of social is around community building- only care about the audience, keep the brand top of the line by being on all platforms. Find out how each platform can resonate for you. Platforms are running on algorithms and AIs. Get the audience, then gently introduce them to your brand. Silos within marketing division result in lack of cohesion across channels. Get someone who is not focused on sales to run your social, without promotional messages. People want to see how companies are run behind the scenes, and it is engaging. Who are we trying to reach? Is it the appropriate channel? Why is user generated content so popular? Low quality content does not drive purchases even from popular influencers. Higher quality and production value that is more polished even by micro-influencers can result in good engagement and more qualifying customers than the former. Twitter now allows you to do video cross posting. Messenger for marketing is where you need to be. What are the keywords that people are using?
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WEST-2017-12
Do You Understand Your Buyer’s Journey? Your Competitors Do!
Arnie Kuenn
Chief Executive Officer
Vertical Measures
Overview
Key Takeaways
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Overview
Prospects are more informed before the point of purchase than in any other point in history. Forrester reports that potential buyers are now 70% to 90% of the way through the sales process when they finally connect to a salesperson. What’s more: potential customers reward businesses who provide them with honest and helpful content. Do you have content ready for the entire path?

In this session, you will learn:
• How to move your prospect from awareness to consideration to decision
• The best types of content to create for people AND search engines
• How to produce the right content — even if you think your business is boring!
• How traditional and digital marketing can be combined and leveraged to work better together than individually

Key Takeaways
Search is critically important. 93% of consumers use search prior to making a purchase. 86% of searchers conduct non-branded queries. 90%+ of buyers click on organic links compared to sponsored ads. Google is taking ZMOT and talking about micro-moments – to know, go, do, buy, and people are drawn to brands that deliver on their needs. Auto shoppers are doing more research ever – they spend 10 hours and look at 24 different sources of information before making their decisions. Content marketing is the answer. It is the art of providing relevant and useful content to your customers without selling or interrupting them. Define your personas. What is your customer looking for? Define your buyer’s journey. Identify content gaps in the buyer’s journey. What is the mission of the buyer? Keyword focus in each step of the journey. Ask a series of questions along the way (sample ideation). Users are searching for price, problems, comparisons, reviews, the best options, and resource pages.
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Video currently unavailable (In final stages of post production). Video will be available early July
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The DigiMarCon Difference

Business and marketing professionals have a lot of choice in events to attend.
As the Premier Digital Marketing Conference & Exhibition Series worldwide
see why DigiMarCon stands out above the rest in the marketing industry
and why delegates keep returning year after year

Global Event Series

DigiMarCon is the Largest Digital Marketing Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 10 countries (United States, Canada, Mexico, Australia, United Kingdom, Netherlands, Singapore, India, United Arab Emirates and South Africa), across 15 cities (New York, Toronto, San Francisco, Houston, Los Angeles, Chicago, Orlando, Sydney, London, Amsterdam, Singapore, New Delhi, Dubai, Johannesburg and Online). Wherever you are located there is a regional DigiMarCon event nearby you can attend.

5 Star Luxury Event Venues

DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.

Extensive & Memorable Networking Experiences

Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.

Industry Thought Leaders from Leading Brands

DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.

Premium Comfortable Meeting Spaces

At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a desk, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with desk enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.

Value for Money & Generous Discounts

DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.

Collaborative Learning & Audience Participation

Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.

Meet the Speakers in Person

DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.

Exceptional Customer Service

Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.

TECHSPO Technology Expo

At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Access to TECHSPO Technology Expo is included with all DigiMarCon passes.

On Demand Library Access

DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.

The Largest Digital Marketing Community

Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 70,000 members to our Digital Marketing Professionals Group in LinkedIn (visit https://www.linkedin.com/groups/2661359/). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.

DigiMarCon West - Inquiries

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Got questions? We have answers…

This page will answer many of the questions you may have about DigiMarCon West 2020.

 


When and where is the DigiMarCon West 2020 Conference?

DigiMarCon West 2020 takes place from June 10th to 11th, 2020 at the Loews Santa Monica Beach Hotel, Santa Monica, CA. Click here for travel details.

Loews Santa Monica Beach Hotel Address:
1700 Ocean Avenue
Santa Monica, CA 90401
United States

Location:

  • 20 minutes from Los Angeles International Airport
  • Direct access to a magnificent California beach
  • Short walk to Santa Monica Pier, cliff-top Palisades Park, and trendy Third Street Promenade
  • Minutes from Beverly Hills, Century City and West L.A.


Directions:

 

From Los Angeles International Airport:

  • Head west on Century Fwy/Glenn Anderson FWY/ E Imperial Hwy toward California St.
  • Make a U-turn at California St
  • Continue onto I-105 E
  • Take the I-405 N/I-405 S exit toward Long Beach/Santa Monica
  • Keep left at the fork to continue toward I-405 N and merge onto I-405 N
  • Take the Santa Monica Fwy exit
  • Keep left at the fork to continue toward I-10 W/Santa Monica Fwy and merge onto I-10 W/Santa Monica Fwy
  • Take exit 1A for 4th St/5th St
  • Turn left at 4th St
  • Take the 2nd right onto Pico Blvd
  • Take the 2nd right onto Ocean Ave
  • Arrive at Loews Santa Monica Beach Hotel

From Los Angeles and Inland Empire:

  • 10 Santa Monica Fwy. (WEST)
  • Exit 5th Street (a one-way exit)
  • Turn left on Colorado
  • Turn left on Ocean Avenue
  • Loews Santa Monica Beach Hotel will be two blocks down on the right past the Santa Monica Pier

From the North and the Valley:

  • Take the 405 San Diego Fwy. (SOUTH)
  • Connect to 10 Santa Monica Fwy. (WEST)
  • Exit 5th Street (a one-way exit)
  • Turn left on Colorado
  • Turn left on Ocean Avenue
  • Loews Santa Monica Beach Hotel will be two blocks down on the right past the Santa Monica Pier

From the South and Orange County:

  • Take the 405 San Diego Fwy. (NORTH)
  • Connect to 10 Santa Monica Fwy. (WEST)
  • Exit 5th Street (a one-way exit)
  • Turn left on Colorado
  • Turn left on Ocean Avenue
  • Loews Santa Monica Beach Hotel will be two blocks down on the right past the Santa Monica Pier

From Malibu and the North Beach Cities:

  • Pacific Coast Highway 1 (SOUTH)
  • Exit Ocean Avenue (at the Santa Monica Pier)
  • Go up the ramp at the signal light turn right onto Ocean Avenue
  • Loews Santa Monica Beach Hotel will be two blocks down on the right

Parking Information:
Parking is valet only and is $18 per day or $45 plus tax, overnight (subject to change).


What’s the Schedule?

Here’s the high-level schedule (note: all times are Pacific Daylight Time):

Wednesday, June 13, 2019
9:00am: Registration Desk & TECHSPO Hall Opens
9:50am – 12:00pm: Master Classes
12:00pm – 1:00pm: Networking Luncheon
1:00pm – 3:00pm: Master Classes
3:00pm – 3:40pm: Refreshments & Networking
3:40pm – 5:00pm: Master Classes
5:00pm – 8:00pm: Welcome Dinner Reception

Thursday, June 14, 2019
9:00am: Registration Desk & TECHSPO Hall Opens
9:50am – 12:00pm: General Sessions
12:00pm – 1:00pm: Networking Luncheon
1:00pm – 3:00pm: General Sessions
3:00pm – 3:40pm: Refreshments & Networking
3:40pm – 5:00pm: General Sessions

5:00pm – 7:00pm: Farewell Cocktail Reception


How much does it cost to attend DigiMarCon West 2020?

Regular price is $797 (USD) for a main conference access. We are also offering an All Access Pass, which includes the main conference, all Master Classes, Welcome and Farewell Cocktail Receptions and Video on Demand, for $1,097 (USD). Last but not least we have a Virtual Pass/Video On Demand (VOD) option for those who can’t make the conference for $347 (USD). For more information about pricing and the different passes available please click here.


What is included in the Main Conference Pass registration fee?

Your completed Main Conference Pass registration provides you the following:

  • Conference Tote Bag
  • All General Sessions – Thursday, June 11th, 2019
  • AM/PM Refreshments, Networking Luncheon – Thursday, June 11th, 2019
  • Unlimited Access to the TECHSPO Hall – Thursday, June 11th, 2019
  • Farewell Cocktail Reception – Thursday, June 11th, 2019


What is included in the All Access Pass registration fee?

Your completed All Access Pass registration provides you everything included in the Main Conference Pass plus the following:

  • All Master Classes – Wednesday, June 10th, 2019
  • TECHSPO Hall (Unlimited Access) – Wednesday, June 10th, 2019
  • AM Refreshments, Networking Luncheon – Wednesday, June 10th, 2019
  • Welcome Dinner Reception – Wednesday, June 10th, 2019
  • On Demand – Available online approximately 2 weeks after conference concludes


What is included in the VIP Pass registration fee?

Your completed VIP Pass registration provides you everything included in the All Access Pass plus the following:

  • VIP Priority Registration Check-In – Wednesday, June 10th, 2019
  • VIP Seating on Master Class Day – Wednesday, June 10th, 2019
  • VIP Seating on General Session Day – Thursday, June 11th, 2019


How do I register? Register now!

Full registration information is available here.


What forms of payment are accepted?

The following forms of payment are accepted: American Express, Visa, MasterCard, and PayPal. Payment is required to complete your registration.


Is there a group discount?

Absolutely! Bring as many colleagues as you’d like! Register FOUR or more people from the same company simultaneously to receive $200 discount off the prevailing registration price for each member of your group.

There are just a few simple Group Registration rules:

  • All registrants must be employed by the same company.
  • All members of the group must be registered at the same time. Discounts will not be applied retroactively.
  • You must pre-register to take advantage of these rates, which will not be offered on site.
  • Group Registration Rates cannot be combined with any other offers.

More details about Group Rates here.


Are there academic, government, nonprofit or military discounts?

Academic, Government, Military & Non-Profit discount rates at DigiMarCon West 2020 apply to current full-time employees of academic institutions, federal, state or local government agencies, international government agencies, active military and non-profit organization employees only.

More details about Discount Rates here.


What is the dress code?

Conference attire is business casual for all events, including the evening events. We do recommend bringing a sweater or light jacket with you since personal preferences vary regarding room temperature.


Can I bring a guest to the conference and networking events?

All attendees at the conference and networking events must be registered attendees who purchased tickets.


Can I send a substitute in my place?

You may send a substitute in your place at any time. All such requests must be submitted by email to registration[at]digimarcon.com (replace at with @). Only requests made by the original registrant will be honored.


What is the refund policy?

You may cancel your participation in DigiMarCon West 2020 at any time, but please be aware of the following cancellation policy listed below.

Registration cancellations received 90 days prior to the Conference incur a 25% processing/administrative fee. Refunds will be issued within 30 days after event. If you must cancel for any reason, notify our registration department by 90 days prior to the Conference. Cancellations less than 90 days prior to the Conference are non-refundable. Substitutions allowed prior to 90 days prior to the Conference with written or Faxed authorization only. No substitutions less than 90 days prior to the Conference. Cancellations less than 90 days prior to the Conference are non-refundable for any reason, including, but not limited to, failure to use DigiMarCon credentials due to illness, acts of God, travel-related problems, acts of terrorism, loss of employment and duplicate purchase. DigiMarCon will not issue refunds for badges that have been revoked.

Unused registrations/applications have no monetary value and cannot be credited to future years or events. DigiMarCon will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. Discounted prices are based on the date payment is received in the DigiMarCon office. Reselling DigiMarCon West 2020 registrations is not permitted.


I live outside of United States, do you accept attendees from other countries?

Yes, international attendees are welcome at each of our conferences.


I live outside of United States and my country requires a Visa to visit United States, can DigiMarCon prepare an invitation letter for me to attend the conference for Visa Processing purposes?

Yes, this is often requested for International Attendees. After you have registered, send a letter request email to info@digimarcon.com and provide your address, company name, company title and passport information to be included in the invitation letter.


I live outside of United States and my country requires a Visa to visit United States, if my Visa Application is declined will I get a refund?

You can request a cancellation at any time. Refer to our refund policy for refund eligibility criteria.


Where should I stay in Los Angeles?

The official conference hotel to stay in Los Angeles is;

Loews Santa Monica Beach Hotel
1700 Ocean Avenue
Santa Monica, CA 90401
United States
http://www.loewshotels.com/Santa-Monica-Beach-Hotel

Hotel Booking Instructions

To book a room at Loews Santa Monica Beach Hotel follow the instructions below;

By Phone:
Call 1-888-332-0160, ask for reservations, give group name ‘DigiMarCon West 2020’ and arrival date and book.


What networking activities are associated with DigiMarCon West 2020?

A full list of the official conference networking functions are available here.


Will I receive event updates?

Yes, DigiMarCon will send emails periodically to update you on the agenda, event happenings and logistics. Please make sure that the email address registration[at]digimarcon.com (replace at with @) is in your safe senders list to ensure you are receiving all important event information.


How can I submit to speak at DigiMarCon West 2020?

There are a limited number of sponsored keynote speaking spots still available during the conference. Please contact Aaron Polmeer, aaron[at]digimarcon.com (replace at with @), if you are interested in this opportunity.


Can I record what is presented at DigiMarCon West 2020?

Sessions may be audio recorded without special permission for personal use only. They cannot be placed online or transmitted to others without permission.

Sessions may be videoed only with special permission for personal use and also cannot be placed online or transmitted to others. Short audio and video clips may be used for blogging and press coverage of sessions. As a general guide, non-contiguous clips of one minute or less should be used. Contact us if you need guidance about longer clips.


How can we sponsor DigiMarCon West 2020?

Complete the sponsorship inquiry form here for more details on sponsorship, exhibiting and advertising opportunities at DigiMarCon West 2020.


Do you have an affiliate program?

Yes we do. Become a DigiMarCon Affiliate and earn commission on every completed registration referred by your efforts. Click here for details.


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